With over eight years of experience, I have driven editorial, social and web content for emerging and established luxury brands across London, Hong Kong, Singapore and Sydney.

After kicking off my career as the APAC Fashion Features Writer for ORDRE News, a global digital platform covering the business of luxury fashion, I went on to lead the content and social direction for Singapore beauty startup YOURS as their Content Marketing Manager.

Most recently, I shaped brand narratives and content strategy for fine jewellery house SARAH & SEBASTIAN as their Brand Content Specialist. I am currently freelancing as an illustrator and graphic designer for luxury publishing house The Antithesis.

STRATEGIC*
CONTENT STRATEGY | BRAND VOICE & STORYTELLING | Copywriting | Campaign & Collection Messaging | JOURNAL CONTENT | Email & Social Media Marketing |

CREATIVE*
GRAPHIC DESIGN | DIGITAL ILLUSTRATION | Shoot Production | ART DIRECTION | Web UI/UX Design |

CREATIVE PROJECTS | WRITING SAMPLES | CONTACT