CLIENT: RAY TUBES, an online vacuum tube audio specialist based in Canada.
PURPOSE: Original hand-drawn illustrations for various web pages and social media channels, to reflect and
elevate the beauty of vacuum tube hand-craftsmanship, and analogue music devices loved by audiophiles.
DISTRIBUTION: Website, Blog, Instagram
CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PURPOSE: A photo series for a blog article spotlighting icons and most loved pieces.
CONCEPT: Minimalist, natural props used to create contours and curves, reflecting the silhouettes and outlines of the products. High contrast lighting/natural sunlight to emphasize shadows, highlights, lowlights and show pieces in a bold, monumental and elevated perspective yet still luxurious and pared back.
DISTRIBUTION: Instagram, blog, Paid Ads
CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PURPOSE: A creative photo series for a blog post on how to clean and care for fine jewellery.
CONCEPT: Clean and bold visuals for each ‘step’ in the guide: water and soap lather, natural sponge or soft bristle brush to clean inside crevases, Ultrasonic cleaner for a deep clean, polishing cloth and glove for a final polish.
DISTRIBUTION: Instagram, blog, Paid Ads
CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PURPOSE: Portraits of model, free diver and ocean conservationist Astrid Holler for a blog interview feature.
CONCEPT: Capturing Astrid wearing Sarah & Sebastian pieces in her element, in nature, on Sydney’s shores. Swimming in the ocean, amongst natural kelp and rock pool formations; portraits shot in her most favoured environment to align with her interview and story.
DISTRIBUTION: Instagram and blog
CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PURPOSE: A still life photo series for a blog post focusing on the brand’s ocean-inspired jewellery pieces.
CONCEPT: A mix of clean, minimalist flat lays and textural shots inspired by ocean hues and elements, featuring found shells.
DISTRIBUTION: Instagram, blog Paid Ads
CLIENT: Luxury publishing house The Antithesis, based in Hong Kong.
PROJECT DATES: 2021–2025
PURPOSE: End-to-end magazine layout design for The Peninsula Magazine, a quarterly print publication for the five-star Peninsula Hotels group.
DISTRIBUTION: Peninsula Hotels worldwide
CLIENT: Luxury publishing house The Antithesis, based in Hong Kong.
PROJECT DATES: 2022, 2023, 2024, 2025
PURPOSE: End-to-end magazine layout design for The Quail Magazine, an annual luxury motorsports print title.
DISTRIBUTION: The Quail Lodge and Golf Club luxury Motorsports events.
CLIENT: Luxury publishing house The Antithesis, based in Hong Kong.
PROJECT DATE: 2022
PURPOSE: End-to-end layout design and original illustrations for an archival menu for The Peninsula Hong Kong’s iconic Gaddi’s restaurant.
DISTRIBUTION: Gaddi’s, The Peninsula Hotel Hong Kong
CLIENT: SALUU, a start-up wine e-commerce platform based in Hong Kong.
PURPOSE: Drive content strategy and produce assets (graphic design and photography) for socials and website to boost sales, followers and traffic.
DISTRIBUTION: Instagram and Website.