After starting out at luxury publishing house The Antithesis in Hong Kong over eight years ago, I went on to write for print fashion and lifestyle publications Glass and IDOL in London. I later served as the APAC Features Writer for ORDRE News, a global digital platform covering the business of luxury fashion.

From there, I led the content and social direction for Singapore-based beauty startup YOURS, and most recently shaped brand narratives and content strategy for fine jewellery house SARAH & SEBASTIAN in Sydney as their Brand Content Specialist.

STRATEGIC*
CONTENT STRATEGY | Copywriting | BRAND VOICE & STORYTELLING | Campaign & Collection Messaging | Social Media Strategy | Journal Content | Email Marketing

CREATIVE*
ART DIRECTION | Shoot Production | GRAPHIC DESIGN

WRITING SAMPLES | CREATIVE PROJECTS | CONTACT