After starting out as a graphic designer for luxury publishing house The Antithesis in Hong Kong over eight years ago, I went on to serve as a marketing executive and then APAC Fashion Features Writer for ORDRE News, a global digital platform covering the business of luxury fashion.

From there, I led the content and social direction for Singapore-based beauty startup YOURS as their Content Marketing Manager, and most recently shaped brand narratives and content strategy for fine jewellery house SARAH & SEBASTIAN in Sydney as their Brand Content Specialist.

STRATEGIC*
CONTENT STRATEGY | Creative Copywriting | BRAND VOICE & STORYTELLING | Campaign & Collection Messaging | JOURNAL CONTENT | Email & Social Media Marketing |

CREATIVE*
ART DIRECTION | Shoot Production | GRAPHIC DESIGN | Web UI/UX Design

CREATIVE PROJECTS | WRITING SAMPLES | CONTACT