Content Planning, Layout Design Direction & Copywriting

EDM Launch Campaign for SARAH & SEBASTIAN’s AURELIA collection (2025)

PROJECT OVERVIEW
Rolled out over four weeks with two collection-focused emails per week.
Weeks 1 & 2: Spotlight on four different stories within the collection, led with design storytelling and inspiration to build intrigue.
Weeks 3 & 4: Deep dive into materials and product offering, merging storytelling and commerciality to drive conversion.

Layout Design Direction & Copywriting

EDM Production for SARAH & SEBASTIAN (2025)

OVERVIEW
A selection of strategic EDMs produced (copywriting, image curation, content planning, layout design) throughout 2025, including brand storytelling, commercial pushes, blog features and the brand’s International Women’s Day campaign 2025 spotlighting leading figures in the business.