EDM Launch Campaign for SARAH & SEBASTIAN’s AURELIA collection (2025)

CONTENT PLANNING, LAYOUT DESIGN DIRECTION & COPYWRITING

Rolled out over four weeks with two collection-focused emails per week.
Weeks 1 & 2: spotlight on four different stories within the collection (led with design storytelling and inspiration to build intrigue)
Weeks 3 & 4: deep dive into materials and product offering (merging storytelling and commerciality to drive conversions)

EDM Production for SARAH & SEBASTIAN (2025)

LAYOUT DESIGN DIRECTION & COPYWRITING

A sample of EDMs I produced (copywriting, image curation, content planning, layout design) including brand storytelling, commercial pushes, blog features and the brand’s International Women’s Day campaign 2025 spotlighting leading figures in the business.