I have over eight years of experience driving content strategy and storytelling for emerging and established luxury brands across Hong Kong, Sydney, Singapore and London.
After kicking off my career as the APAC Fashion Features Writer for ORDRE News, a global digital platform covering the business of luxury fashion, I went on to lead the content and social direction for Singapore beauty startup YOURS as their Content Marketing Manager.
Most recently, I shaped brand narratives and digital content for fine jewellery house SARAH & SEBASTIAN as their Brand Content Specialist.
I am currently freelancing as an illustrator and visual designer, working across various digital and print projects including The Peninsula, The Quail and The Correspondent magazines, as well as children’s books, autobiographies, brand books, restaurant menus and product catalogues.