ART DIRECTION: Izzy Cammareri
PHOTOGRAPHY & POST PRODUCTION: Carla Iurato
2025
CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PROJECT OVERVIEW: A black and white photo series for a blog article spotlighting the brand’s icons and most loved designs.
SHOOT CONCEPT: Presenting pieces through a monumental and elevated lens, using high contrast lighting with natural sunlight to emphasize shadows and highlights, as well as minimalist props and textures to create contours and curves, reflecting the unique details and silhouettes of each piece.
DISTRIBUTION: Instagram, blog and paid ads.
ART DIRECTION: Izzy Cammareri
PHOTOGRAPHY & POST PRODUCTION: Carla Iurato
2025
CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PROJECT OVERVIEW: A still life photo series for a step-by-step blog post on how to clean and care for fine jewellery.
SHOOT CONCEPT: Bold, saturated visuals communicating each step in the guide, designed to work both as a cohesive story and as elevated individual images spotlighting the jewellery.
DISTRIBUTION: Instagram, blog and paid ads.
ART DIRECTION: Izzy Cammareri & Carla Iurato
PHOTOGRAPHY & POST PRODUCTION: Carla Iurato
2025
CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PROJECT OVERVIEW: Portraits of model, free diver and ocean conservationist Astrid Holler for a blog interview feature.
CONCEPT: Capturing Astrid wearing Sarah & Sebastian pieces in her natural element – swimming in the ocean amongst kelp and rock pool formations – aligning with her interview answers and story.
DISTRIBUTION: Instagram and blog.
ART DIRECTION: Izzy Cammareri & Carla Iurato
PHOTOGRAPHY & POST PRODUCTION: Carla Iurato
2025
CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PROJECT OVERVIEW: A still life photo series for a blog post focusing on a selection of the brand’s ocean-inspired jewellery pieces.
SHOOT CONCEPT: A mix of clean, minimalist flat lays and textural shots inspired by ocean hues and elements, featuring found shells.
DISTRIBUTION: Instagram, blog and paid ads.
PERSONAL PROJECT: Creative Direction, Brand Identity & Content Strategy and Production
2020
CLIENT: SALUU, a family-run wine e-commerce start-up based in Hong Kong.
PROJECT OVERVIEW: Developed SALUU’s brand identity, inspired by Italy’s colourful and laidback ‘Dolce Vita’ culture. Led the social and website content strategy and production (graphic design, photography, layout design, UX optimisations).
DISTRIBUTION: Instagram and website.
INSTAGRAM STRATEGY & ART DIRECTION
Drove all content for the brand — produced and curated graphics and images and developed the strategy, positioning SALUU as Italian wine specialists with a youthful yet elevated edge, featuring carefully curated wines from various regions across Italy. I wrote captions and led BAU and seasonal sales campaigns including a Chinese New Year push.
FULL WEBSITE CONTENT STRATEGY, ART DIRECTION & UX OPTIMISATION
Developed all copywriting and customer communications, visual content and product merchandising for the brand’s website pages (using Squarespace) ensuring easy and efficient navigation to facilitate conversions – Homepage, About Us, Contact Us, FAQs, product pages and payment pages.