ART DIRECTION: Izzy Cammareri
PHOTOGRAPHY: Carla Iurato
2025

CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PROJECT OVERVIEW: A black and white photo series for a blog article spotlighting the brand’s icons and most loved designs.
CONCEPT: Presenting pieces through a monumental and elevated lens, using high contrast lighting with natural sunlight to emphasize shadows and highlights, as well as minimalist props and textures to create contours and curves, reflecting the unique details and silhouettes of each piece.
DISTRIBUTION: Instagram, blog and paid ads.

ART DIRECTION: Izzy Cammareri
PHOTOGRAPHY: Carla Iurato
2025

CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PROJECT OVERVIEW: A still life photo series for a step-by-step blog post on how to clean and care fine jewellery.
CONCEPT: Bold, saturated visuals communicating each step in the guide, designed to work
as a cohesive story or as elevated individual images spotlighting the jewellery.
DISTRIBUTION: Instagram, blog and paid ads.

ART DIRECTION: Izzy Cammareri & Carla Iurato
PHOTOGRAPHY: Carla Iurato
2025

CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PROJECT OVERVIEW: Portraits of model, free diver and ocean conservationist Astrid Holler for a blog interview feature.
CONCEPT: Capturing Astrid wearing Sarah & Sebastian pieces in her natural element – swimming in the ocean amongst kelp and rock pool formations – aligning with her interview answers and story.
DISTRIBUTION: Instagram and blog.

ART DIRECTION: Izzy Cammareri & Carla Iurato
PHOTOGRAPHY: Carla Iurato
2025

CLIENT: SARAH & SEBASTIAN, a fine jewellery studio based in Sydney.
PROJECT OVERVIEW: A still life photo series for a blog post focusing on the brand’s ocean-inspired jewellery pieces.
CONCEPT: A mix of clean, minimalist flat lays and textural shots inspired by ocean hues and elements, featuring found shells.
DISTRIBUTION: Instagram, blog and paid ads.

CREATIVE DIRECTION, OVERARCHING BRAND STRATEGY & PRODUCTION
2020

CLIENT: SALUU, a start-up wine e-commerce platform based in Hong Kong.
PROJECT OVERVIEW: Developed the brand’s visual identity, drove the social and website content strategy and production (graphic design, photography, layout design, UX optimisations).
DISTRIBUTION: Instagram and website.

INSTAGRAM STRATEGY & ART DIRECTION

Planned and managed content, produced visual assets, crafted sales campaigns, wrote captions.

FULL WEBSITE CONTENT STRATEGY, ART DIRECTION, AND UX OPTIMISATION

Homepage, About Us Page, Contact Us, FAQs, E-commerce product pages, end-to-end copywriting.